Electronics graduate by qualification, and communication professional by choice, I am a self-taught entrepreneur. I’ve set up and run four businesses since 2003, and currently run a brand and communications consulting firm, writeclick.

A firm believer of work-life balance, my typical day has as much play as work. The play isn’t always restricted to sports. I like trying my hand at new things – such as learning card tricks, rescuing snakes, sketching, playing the Cajon, or even exploring stand-up comedy.

Shifting Radius represents these different orbits I tend to circle in. Each hobby, each skill is but a different expression, a different radius, of the central theme – my love for learning. The logo represents this distinct aspect of my personality through the fingerprint, a symbol of each individual’s uniqueness. (By the way, I sketched it on the iPad, with my signature ‘S’ in the middle.)